5.2x ROAS achieved
A disconnected ad funnel rebuilt from the ground up, nearly tripling return on ad spend in three months.
Progress Over Time
The Challenge
Northbridge Apparel was running isolated Facebook and Instagram campaigns with no retargeting structure, an unverified pixel, and rising CPCs eating into already-thin margins. ROAS had plateaued at 1.8x — barely above breakeven once product and fulfillment costs were factored in.
Our Strategy
- Audited and corrected pixel and conversion API setup for accurate attribution
- Rebuilt the funnel into distinct awareness, consideration, and conversion stages
- Launched dynamic retargeting for cart abandoners and past customers
- Ran structured creative tests across hooks and formats to fight fatigue
- Reallocated budget weekly toward the best-performing ad sets
The Results
Within three months, ROAS climbed from 1.8x to 5.2x as retargeting and creative testing took hold. Cost per acquisition dropped by more than half, giving Northbridge a predictable, scalable acquisition channel for the first time.
“Their Meta Ads team rebuilt our funnel from scratch. ROAS went from 1.8x to 5.2x and we finally have a predictable acquisition channel.”