3 new marketplaces launched
A single-channel Amazon seller diversified into Walmart and Flipkart without losing focus on its core account.
Progress Over Time
The Challenge
Veltrix Electronics generated 100% of its revenue through Amazon, leaving the business exposed to a single platform's policy changes and fee structure. Leadership wanted to expand into Walmart and Flipkart but lacked the bandwidth to manage multiple storefronts, listings, and ad accounts in parallel.
Our Strategy
- Assessed product-market fit for Walmart.com and Flipkart ahead of launch
- Localized and adapted listings for each platform's search behavior and format
- Synced inventory and pricing across all three channels to prevent overselling
- Sequenced launches to avoid overwhelming the team or diluting ad budgets
- Stood up unified performance tracking across all channels
The Results
Veltrix launched on Walmart and Flipkart within six months, with each new channel reaching profitability within its first 90 days. Combined revenue across all three marketplaces grew 58%, and no single platform now accounts for more than 65% of total revenue.
“We expanded from Amazon into Walmart and Flipkart with Zenith managing every listing, ad, and account health metric. Seamless execution end to end.”